Why It's Important - Keith Solomon Productions
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Why It’s Important

In today’s world, nothing is as effective and efficient in communicating a message or promoting a business as online video.  Here’s why…

  • You’re 53X more likely to appear on the first page of a Google search if you have video (Rendrfx)
  • The average Internet user spends 88% more time on a website with video (Rendrfx)
  • Online video delivers 10X the response rate, compared with static text and graphics (CMI)
  • 4 out of 5 consumers believe that demo videos are helpful (Animoto)
  • Click-through rates increase by 96% when you embed video in e-newsletters (GetResponse)
  • There are over 4 billion YouTube views each day (Rendrfx)
  • 80% of Internet users can recall watching a video ad on a website they visited in the past 30 days (Rendrfx)
  • 92% of mobile video viewers share videos with others  (Rendrfx)
  • Using the word “video” in an email subject line boosts the open rate by 19% (Forbes)
  • People spend on average 2.6X more time on pages with video than without (Wistia)